Web Marketing – What do we feed our market?
We want our undecided market to choose our solution as their purchase. To do that we need to help them along, and this is where our web design comes into play.
Our page is jammed full of really good information but it doesn’t show everything at once. And then there are other pages doing the same thing. We are using HTML which stands for Hyper Text Markup Language. It is the hyper text that allows us to provide a selection and then deliver a choice.
We are no longer using limited space on paper, nor are we using limited time on TV. Web marketing needs to use HTML in its marketing to get the most out of the medium and yet the HTML in contemporary business designs is relegated to basic navigation and placeholders for content. Instead, we need to put HTML into our marketing methods and provide choices for all members of our market.